Some stories must always be told. There are products that have written the history of Aurora, unique pieces that mark unerasable memories. This legacy, passed down through years of passion and unchanged care of detail, it should be reinterpreted in a different key and shared again. An icon of the past returns in a new…
The sumptuous elegance of an Aurora icon is renewed, sporting deep cobalt blue hues. After the 100th Anniversary, Aurora celebrates once again the royalty of Turin, first capital of Italy and city of a Royal Family, with a majestic and elegant pen. Aurora Duca represents a new limited edition with a noble and enchanting soul:…
Aurora’s “Secret Journey to Italy” continues in the pursuit of curiosity and the discovery of the fascinating secrets of our Peninsula. The fourth leg of the journey explores Burano, a small fishing island near Venice. Known for its famous laces, among the most renowned in the world, not everyone knows that an enchanting peculiarity of…
On Monday, October 10, 2022, President of the Republic Sergio Mattarella honored 25 Italian entrepreneurs by awarding them the honor of Knights of Labor. These are personalities from the world of production – appointed last June – who, through their activities and social commitment, have contributed significantly to the promotion of the national economy and…
Aurora’s journey along the paths of the Peninsula continues in search of its most curious and fascinating secrets. The third leg of the “Secret Journey in Italy” explores the mystery guarded by Baia di Napoli, a picturesque location on the Gulf of Posillipo. It is in this setting that the sea conceals the unexpected: an…
A new way of looking at famous places in the Italian territory, a new perspective under which to analyze them. Aurora Pen presents its new collection, “Viaggio Segreto in Italia,” and it does so precisely in the spirit of going to unveil curiosities related to iconic cities found on the Boot. Stories, traditions and anecdotes…
Aurora Penne begins the year with a precious novelty, the kind not to be missed: launched today the new Talentum Dedalo collection, a double limited edition of rare beauty. Dual because the new model features two color variants as far as the body is concerned, to which a different cap is respectively matched. Inspired by…
15 October 2021 – The historic Turin-based company Aurora Penne opens a new boutique in Milan, at number 17 Via San Pietro all’Orto. The project is part of the company’s investment plan and contributes to the qualitative development of the brand’s physical presence in Italy. Aurora has chosen an address in Milan which is just…
Aurora, a historic Italian brand of writing instruments with over one hundred years of history, inaugurates its new e-boutique. Aimed at expanding and integrating the current national and international distribution network, the new online platform is active from today. “The online landing is part of a strategy aimed at enhancing and completing the possibilities to…
A JOURNEY INTO SPACE THROUGH COLOURS AND SHADES. LIMITED EDITIONS OF 888 PIECES Aurora Pens travels into space with imagination and creativity, creating the Pianeti (Planets) fountain pen collection which includes new versions of the legendary Aurora 88 pen, created in 1947 by designer Marcello Nizzoli, still a timeless success today. The new limited editions…
