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Aurora Penne opens its first Italian boutique in Rome

After recent successes in Mexico, Turkey and Iran, Manifattura Penne Aurora opens its first flagship boutique in Rome, at number 12 on the prestigious Via del Babuino.

Internationally recognized and appreciated, the Aurora brand since 1919 has been synonymous with the excellence of Made in Italy and reaffirms its distinctive style and unmistakable design in a flagship store that is a great tribute to Italian style.

In an exclusive location in the historic center of the “Eternal City,” the boutique aims to attract collectors and writing enthusiasts from all over the world. Here customers will find all Aurora creations, including prestigious limited editions and models of rare beauty and, welcomed in a refined atmosphere, they will also be passionately involved in exclusive events and thematic workshops to discover the sign and high Italian craftsmanship.

“The opening of our first single-brand boutique in the beating heart of the capital, at a unique moment such as the achievement of the important milestone of 100 years,” says Cesare Verona, president and CEO of Aurora and representative of the 4th generation of a family of entrepreneurs active in the writing business, “testifies to our firm will to grow both domestically and internationally. In fact, this will be the first Italian store, to which in the future we will go to join others throughout the peninsula. The fountain pen is no longer considered just a simple writing instrument, but a way to leave one’s tangible mark on the world.”

Evidence of a strong focus on growth and foreign markets is the recent inclusion of the Turin-based maison within the “Leaders of Growth 2019” list compiled by Sole24Ore, which identifies the 350 top-performing Italian companies with significant revenue growth over the three-year period 2014-2017.

The boutique will be open daily with the following hours: Mon-Sat 10:45 a.m. – 7:45 p.m. and Sun 12:45 p.m. – 7:45 p.m. Phone: +39 06 87604 616 e mail:

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