Aurora, a historic Italian brand of writing instruments with over one hundred years of history, inaugurates its new e-boutique. Aimed at expanding and integrating the current national and international distribution network, the new online platform is active from today.
“The online landing is part of a strategy aimed at enhancing and completing the possibilities to access our products by offering a shopping experience that remains as personalized as possible. With this tool we are opening a new window on the world, through which we can spread the culture of Made in Italy we are proud spokesman” comments Cesare Verona, President and CEO of Aurora.
The new e-commerce site joins, in synergy, the traditional distribution currently composed of 4 single-brand boutiques, located in strategic positions – in Italy in Via del Babuino 12 in Rome, in Turkey, in Iran and in Mexico – by a network of about 300 dealers on the national territory – specialized stores, shop-in-shops, stationers and jewelers – as well as an important distribution abroad in more than 50 countries worldwide.
Protagonists of 2020 sales, fountain pens will maintain a key role also in the ecommerce: these precious writing instruments are purchased not only for collecting, but also to be used in everyday life.
Through an elegant layout, the new online boutique offers a selection of best seller products including the iconic Optima and Ipsilon models. The site also offers an interesting showcase of items from Aurora Memorabilia including the novel “Questione di stilo”, the Aurora stamp celebrating the Company’s 100th anniversary and a series of other products such as pins and bookmarks. Unmissable inks and cartridges for fountain pens and refills for rollerballs and ballpoint pens.