Made in Italy Design in the World

Through the constant search for cutting-edge stylistic solutions and the collaboration of internationally renowned designers, Aurora has written some of the most important pages in the history of design.

In 1947 Marcello Nizzoli, painter, designer and father of “Olivetti Lettera 22”, created the famous “88” model, with a fairing nib, a classic that has been sold in over 7 million pieces and that is still in production. The Aurora 88 also brought the first international awards, prevailing over the direct American competitor, the Parker 51.

In 1954 chemistry and design merged in the Duo Cart: designed by Albe Steiner, it worked thanks to a special double ink cartridge projected by the famous winner of Nobel Prize for Chemistry, Giulio Natta, inventor of Moplen.

In 1963, thanks to the collaboration with Albe Steiner, the “98” was born; in the “magic reserve” version, this pen obtained the mention of the gold compass and was exhibited at the Museum of Science and Technology in Milan, where it still is.

In 1965, once again by Albe Steiner and the Style Office Aurora, the very popular Auretta was launched.

In 1970 Marco Zanuso designed the Hastil fountain pen for Aurora and in 1974 the Thesi ballpoint pen. The first was a cylindrical pen made from a single steel tube and with an innovative ink loading system (hydrograph), the second one was flat. They will be the first writing instruments to be exhibited at MOMA in New York, where they are currently on display alongside masterpieces of Italian design.

In 1986, Aurora began to produce the Kona, a model inspired by the Doric columns designed by Giorgetto Giugiaro, an industrial designer from Turin known for his collaborations with Alfa Romeo and Maserati, and creator of the legendary Panda, who had already given birth to Design model in 1970.

And last but not least, Giampiero Bodino, responsible for the birth of Ipsilon (1993), Talentum (2000), Leonardo Da Vinci (2002).

Led by the Verona family, who has been involved in the world of writing for four generations, Aurora remains today the only authentically Italian brand in its sector, with a single factory that employs about 60 people. The Aurora brand is synonymous with Made in Italy excellence, internationally recognized and appreciated in over 50 countries worldwide. Annual exports account for 52% of turnover. Emerging markets represent an important opportunity for the Turin-based company to develop its business. Aurora is present with mono boutiques and over 200 corner shops all over the world.   The current size and structure of the company are a guarantee of flexibility and allow the fastest reaction to market developments and to the demands of an increasingly diverse and demanding clientele.