Aurora, a leading brand in the production and sale of writing instruments, luxury leather goods, watches and paper, was founded in Turin in 1919.
Throughout its history the company remained strongly linked to the values that have made it an international market leader: the passion for beauty and style, along with a commitment to quality up to the refined detail.
HERITAGE “MADE IN ITALY”
The Verona family, which leads the company, has been involved in writing business for more than four generations. Today Aurora is the only authentic Italian brand in the sector, with its single production plant in Turin.
The company has leaded the development of writing instruments as a historical Piedmontese factory, always maintaining the right balance between artisan craftsmanship and technology and creating unique products. Production phases managed by computerized processes come up beside other steps performed according to the traditional methods used by master goldsmiths. The choice of precious metals and materials (gold, silver, mother of pearl, rubies, etc.) makes every pen a real jewel.
AN INTERNATIONAL BRAND
Aurora is a byword for Italian excellence in the field of luxury goods, a brand that gained international recognition and acclaim in more than 50 countries around the world.
Exports represent 70% of the company’s annual turnover and Aurora has already opened a stand alone boutique and several shop in shop areas in Europe, America, Asia and UAE.
Today the size and structure of the company assure the flexibility, by which Aurora is able to respond to the market changes with the utmost speed and to meet the needs of an increasingly diversified and demanding clientele.
THE CULT OF BEAUTY
An ongoing commitment to develop leading-edge design solutions and to establish partnerships with internationally-acclaimed designers have enabled Aurora to write important pages in the history of design.
In 1947 Marcello Nizzoli created the famous “88”; with over 7 million pieces sold, this classic writing instrument is still produced today. In 1970 Marco Zanuso designed the HASTIL and the THESI for Aurora, the first writing instruments exhibited at the MOMA in New York, currently on show alongside other symbols of Italian design.
The pen (fountain pen, ballpoint pen, roller ball pen, mechanical pencil) has moved on from being a sole functional writing tool, to become an elegant and refined accessory, an unmistakable sign reflecting its owner’s personality, a luxury detail in everyday life.
Aurora is the only company in Italy, and among the few in the world, to produce the nib, the true heart of the pen, thus offering customers the opportunity to choose their own writing style with a view to fine tailoring, as well as creating prestigious limited and numbered editions for collectors from all around the world.